Season 4 - Newsletter 04 --> Two (more) books and a resource no one knows about that will turn you into a great product manager
Hi friends -
The last time I wrote about three under the radar books, it turned out to be one of my more popular newsletter. If you know me, you know I am continuously devouring books (well via my ears anyways) and if you work on my team it’s actually part of our goals.
So this week I wanted to recommend a few additional books not enough people know about.
As always we appreciate you sharing this newsletter if you think it could help a peer of yours improve their product skillset.
Q: Which (other) books in Product Management are some of the most underrated or unknown?
It be no surprise if I said that the classics when it comes to Product Management are today what they were a few years ago. Anything by Marty Cagan but especially Inspired or Escaping the Build Trap by Melissa Perri which feels ever more intuitive and timely as time goes by and we seemingly discover that many of us have been working in feature factories. But the following are relatively unknown (or as far as I can see rarely mentioned) books that once read will have an immediate positive impact on your career.
The Power of Moments by Clay and Chip Heath - How can you not love a book that warns you against “beware of the soul sucking force of reasonableness". In it Clay and Chip talk about the power to brighten someones day, to elevate sic differentiate a product by providing practical strategies to create transformative experiences where we would otherwise go for what is easy or even convenient. If you are looking for practical recommendations you can apply tomorrow to help your product stand out and win, this is the book.The Mom Test by Rob Fitzpatrick - Don’t let this short and easy read fool you. The book packs a huge punch and quickly demystifies customer development and/or research. It will help answer how should you approach trying to understand true demand for a feature and/or product and what questions and habits to avoid to get false positive during your product discovery phase.Reforge Artifacts - Reforge.com is a great resource to get hands-on training from practitioners and operators that have actually taken their startups from 0 to 1 or scaled them to exits. The material is deep and the live classes if you can spare the change are well worth it. A few months ago, Reforge introduce Artifacts, which free-of-charge, provides product management practitioners with a treasure trove of documents and templates, spanning PRDs to strategy decks with everything in between. Can’t recommend this enough.
After reading these two books you will be able to material changes to how you manage your products, your stakeholders and think through research. The templates in Artifacts will also elevate your skillset immediately and help you continue to build on your product management skillset.
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